Partner Projects

Partner projects listed in alphabetical order according to association name:


Project Title: Engaging Network Members: A NATA case study of a Contemporary Tertiary Sector Issue

Aim: To document an effective and efficient approach to engaging members in the investigation and scoping of a contemporary tertiary sector concern and to establish a mechanism to publish the results in a manner similar to the 7 Things you should know about … series1 from the educause learning initiative (1.

Intended Outcomes: 
  1. Description of the process to engage networks in a contemporary issue
  2. Document a process / framework for scoping an issue of general concern
  3. Develop a simple how-to document and template for generating a briefing document
  4. Development of case study on Media Management
Project Team: Ric Canale (Project Leader), Alan Arnold and David Green. A project review panel will comprise of Helen Carter (ACODE), James Sankar (AARNet), Philip Uys (ascilite) and Susan Stoney (CADAD).

Progress Update: The project wiki can now be accessed here on the ACODE website. About half of the interviews have been completed with primary contacts in universities that are active in media management system decision making or implementation. It is hoped that these will be concluded shortly.

Ascilite (


Project Title: Guide to support and advance network engagement for members of professional associations and networks in the digital age.

Aim: The purpose of this project is to develop a Guide that promotes best practice in the engagement of members of professional associations and networks.  The Guide will outline design principles and engagement strategies for the use of web based resources (including social media) to support and advance community engagement in professional associations and networks. As technologies evolve, the articulation of effective design principles and engagement strategies will be imperative to ensure the ongoing and sustained impact of the technologies.

Intended Outcomes:
  1. A Guidelines publication ‘Guide’ will provide a better understanding of the design principles and strategies for utilising digital technologies to support best practice in professional association and network engagement. The principles and strategies will be framed by contemporary literature on sustaining and engaging digital communities. The Guide will detail appropriate technologies and requirements for an effective web presence including appropriate social networking tools. The Guide will also provide recommendations for engagement activities and communication strategies.
  2. Dissemination through NATA networks of the findings and documentation resulting from the ascilite initiative and access to exemplars of communication structures that could be used by other professional associations and networks.

Project Team: Dominique Parrish (Project Leader), Liz Greener

Progress Update: The research component of this project has been completed and the final phase of drafting the guidelines based on the research findings is underway. It is intended that these guidelines will be launched at the ascilite conference in Dunedin this year (2014).



Project Title: Social Media as a communication strategy:   Connecting Leaders of Australian University Academic Development Units through the medium of Social Media to harness the wisdom of the network and enhance knowledge sharing and exchange of ideas.

Aim: To develop an online professional development toolkit that will support network members capability in the use and affordances of social media.  It will also enhance connectivity and networking of Directors of Academic Development with each other and with other HE stakeholders.This will be achieved by integrating social media into the current communication strategy and developing the digital literacy of Directors with the aim of harnessing the wisdom and experience of this group.

Completed Outcomes:
  1. An online professional development tool kit for network members  on how to engage with and incorporate a range of social media tools to enhance  professional connectivity. This outcome is intended for public use and can be accessed online at the following link
  2. A summary of  how similar professional networks are using social media tools for the purposes of communication and professional development.
  3. A final project report outlining the project aims, background, deliverables, activities, key challenges, key achievements, discussion, how to use the toolkit and lessons learnt.
Project Team: Kylie Readman (Project Leader),Trish McCluskey (Project Manager)


Project Title: Proposed HERDSA Guide: Leading Academic Networks

Aim: This project aimed to develop a publication which offers practical guidance to both networks and their leaders as to how to step into leadership roles with confidence.  The guide explores strategic, relational, governance, and engagement issues, speaking directly to the leader.  It is a useful evaluative tool for any network, and can assist in benchmarking networking practices.  Of particular value is the consideration of the use of social media as communication tools for the savvy network leader.

Completed Outcomes:
  1. Tips for leading academic networks. A 4-page pamphlet for network leaders outlining key considerations across the life cycle of network leaders. Please see below to access the document.
  2. The HERDSA Guide 'Leading Academic Networks'  (published as part of the HERDSA Guide series in 2014). See the HERDSA website in 2014 for details.

Project Team: Report Authors: Shelda Debowski (project leader) with Natasha Hard, James Sankar, Mike Keppell and Gordon Suddaby


Project Title: Ubiquity online’ is about developing a strategy and mechanism for omnipresence. This will comprise leveraging off the affordances of Web 2 and 3 technologies to optimize presence and offer enhanced communication and professional development opportunities for our members.  

Aim: To develop a user friendly and inviting web presence and digital communication initiatives for (ODLAA). In so doing, help provide a framework and strategic resources that could be adapted to other professional organizations in the field. 

Completed Outcomes: 
Part 1 Report: Reviewing the Literature for Web Presence Branding (access here)
Part 2 Report: ODLAA- A Case Study example

Project Team: Som Naidu (ODLAA President and Project Leader); Antonina Petrolito, Julie Willems, Shane Moore (ODLAA); Phemie Wright (Consultant)

Progress Update: ODLAA is currently making final editorial changes to its completed project outcomes as written reports. We hope that these will be finalised shortly then made available here on the website.

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